Photo by Tamara Bellis. Unsplash

Fast fashion is easy for consumers because it’s just that: fast and inexpensive. But in case you didn’t get the memo, our planet is breaking and while the words of ‘sustainable fashion’ may not appeal to the majority, it is actually an important answer to a very real problem. As Megan Markle put it when she spoke at the British Fashion Awards, "2019 is the year where it is ‘cool to be kind’".

Here’s a list of brands that make shopping an ethical and affordable experience as well as it making you look and feel good.

How Sustainable Are Fashion Brands?

There are many different ways a brand can comply with sustainability. The sustainable fashion movement works together to tackle issues such as:

-protecting animal rights
-defending fair pay and working conditions to adhere to workers’ rights
-cutting down on water waste
-counteracting the effects of cheap and fast fashion consumption
-addressing the use of toxic and harmful pesticides and working to develop eco-friendly and recycled materials and fabrics.

With more brands becoming focused on providing a sustainability, there are now more choices for fashion consumers, both online and on the high street.

Stella McCartney

Since launching her label in 2001, Stella McCartney has proved that it is possible to create ethical, sustainable and fashion-forward collections without damaging our planet. The company is always looking for new ways to be more sustainable as it feels responsible for the resources it uses and the impact its activities has on our planet. All Stella McCartney stores, offices and studios in the UK are powered by wind energy and abroad, they use renewable energy. Recycling is one of the key points of this brands philosophy.

Among the McCartney eco-friendly products, we can find a sustainable eyewear collection made from over 50% natural and renewable resources and raw materials from natural origins such as castor-oil seeds and critic acid. These are just a small portion of all the activities and initiatives undertaken by Stella McCartney.

Veja

Thanks to its distinctive and style ‘V’, you have probably already come across this brand which specialises in trainers to die for. Since 2005, Veja has been making fashionable trainers like no other brand, infusing each stage of production with a positive impact. Yes, every single component of Veja footwear has a story.

The cotton originates from an organic farm in Brazil where workers don’t have to worry about the harmful pesticides poisoning their villages, while the rubber is natural and sustainable, tapped by people in the Amazon using traditional techniques. One out of four trainers that Veja make are 100% vegan and they have even created a mesh fabric made entirely out of recycled polyester.

Horizon Athletic

Sports and athletic wear are at the forefront of fashion thanks to the likes of Instagram. However, sportswear may not be at the forefront of your mind when you think of sustainable fashion.

Originating from Sydney, Australia, Horizon Athletic is the brainchild of professional athlete Marlena Gabriel who was in search of the perfect sports garments. Horizons ethics reflect their respect for the surrounding environment, and they hope to raise awareness of the amount of plastic waste which is currently polluting our beautiful oceans.

To make their active-wear and sporty swimsuits, Horizon use a material called Econyl, which is a recycled fibre made from consumer waste and abandoned fishing nets. This fabric is 5 time more durable than other leading fabrics when exposed to UV rays, salt water, chlorine and sun cream.

Adidas

In 2018, Adidas took a huge step towards a sustainable future. Teaming up with a non-profit organisation, Parley, Adidas sold more than one million pairs of shoes made from recycled ocean plastic last year, with each shoe preventing around eleven plastic bottles from entering our oceans. Following on from this success, the brand has pledged to be more sustainable promising to only use recycled plastic by 2024. The brand has also promised to become more sustainable in its offices, warehouses, retail outlets and distribution centres with the goal to save an estimated 40 tonnes of plastic per year in total.

Finisterre

After launching their first product in 2003, Finisterre has worked tirelessly to create a collection of clothing which is stylish and built to last. Their recycled insulation jackets were pioneering development in fashion and led the way to create more sustainable practices.

Finisterre has developed their own blend of Merino wool, which took years to perfect and has many benefits. As well as it being sustainable and 100% biodegradable, Merino wool is antibacterial, moisture wicking, soft, breathable and warm; making it the perfect winter knit. Each batch of wool can be traced back to their farms which are found across New Zealand and must comply with Finisterre welfare rules to provide animals with freedom. Each animal must be free from hunger and thirst, have access to shelter and comfort in all weather conditions and they must be able to display their natural behavioural patterns.

Summer is quickly becoming a distant memory, and the weather is reminding us daily that it is time to ditch the summer wardrobe and say hello to a new season of fashion, cosy nights in and an abundance of chocolate.

Although it can often be difficult getting into the swing of things after a seemingly endless summer, particularly when it comes to transforming your wardrobe from bikinis to jumpers. No need to stress, you’re top 2018 Winter trends are coming your way making your Christmas that little bit easier!

Boots


Photograph source: Pexels.com

Photograph source: Pexels.com

We all know Winter wouldn’t be Winter without a great pair of boots (or three) and it’s no secret that Alexander McQueen’s Winter boot collection is breath-taking. The collection hosts an array of gorgeous styles ranging from chunky ankle boots to sexy leather thigh-highs. Or nod to the 60's with the beautifully elegant leather mid-calf length boots with a round toe and block heel.

Luckily, such pieces haven’t gone a miss, and high-street retail has brought out their own interpretation of boots, saving you a whole load of money this Winter.

Pair your thigh-highs with an oversized knit for a cute yet effortless look which is often modelled by Ariana Grande. Or if the thought of bare legs is making your shiver, you can wear with jeans or tights. In the Style is a great place to look for affordable boots that are inspired by the catwalk.

Coats


Photograph source: Pexels.com

Being cold is not an option this year, as an over-spill of coats from the runway take over the high street in an abundance of styles, you are sure to find one that suits you! A particularly popular trend this Winter is the shearling jacket that has originated from the Stone Age where sheepskin was used to protect and insulate. Almost 2.5 million years later, this historical classic has made it onto the 2018 runway, being interpreted by a range of designers in a host of different styles including; leather, denim, suede and bomber, all combined with essences of Shearling. A piece we cannot ignore is by Giorgio Armani which contained a mix of brown suede and leather giving the jacket texture and detail, costing a total of £2900.

If that’s too hard to swallow, the high-streets have brought out a range of heavy-duty faux shearling jackets that look good enough for the runway at totally affordable prices making it a worthwhile investment this Winter. This smart sophisticated jacket looks super cute worn causally with a pair of jeans, a t-shirt and some casual shoes, adding an essence of boldness and grunge to a ‘made no effort’ outfit.

Alternatively, a statement coat is a perfect way to effortlessly add a pop of colour and texture to a neutral or black outfit, making you look like you are fresh off the runway. Oversized bomber jackets are super on trend this season as well as faux fur and long trench coats. The options are endless, and each are a great way of making a statement as well as staying warm and comfortable this Winter.

Home Comforts


Photograph source: Pexels.com

Fashion doesn’t always have to leave the house, particularly during the cold festive months of Winter. Keeping up with Winter trends begins at home.

Although it may not seem obvious, sleeping trends are a thing and are becoming increasingly popular, particularly on the high-street. Women's sleepwear is a forever expanding category and is being payed more attention to in the fashion industry with an abundance of styles to choose from. You can now find over 1000 sleepwear styles online making the perfect necessity for a cosy night in, or a great stocking filler for your loved ones. A popular sleepwear style this year is the traditional shirt and trouser set that you can find in an array of different colours and fabrics.

Oversized Sweatshirts

This trend is a definite favourite as it offers comfort and warmth as well as a cute and effortless look that you can wear with anything. You can find these sweaters anywhere, from Primark to Urban Outfitters depending on your budget. A top trick is to look in the men’s section for that perfect oversized fit. Pair your sweater with some thigh-high or ankle boots or some Mum jeans and trainers for that super cute 90's skater look. If you want to dress this look up, then switch the sweatshirt for a chunky knit. The best knitwear on the high-street this Winter is embracing bright colours to inject the dark weather with a pop of vibrancy. You can find affordable pieces like this in River Island, Primark and Topshop.

Written by: Poppy Jones