The time to be merry and share goodness is awaiting, but we could not wait to launch our Christmas gift ideas compilation with you. Our 2022 edition is painted green...

 Ph. Freesstock

Christmas teaches you to be good to one another, and our Christmas gifts guide shows you how to be good to the planet too. Find our sustainable gift ideas.

We know sustainability can be a big, complex word but do not drop it at Christmas time. For 2022, we have been looking for sustainable presents and stocking fillers made through eco-friendly approaches: with recycled, upcycled, renewable materials...

Your Sustainable Christmas Gifts Guide Starts Here...

Yawn Nightwear

Yawn is made for those people who love comfort and cute prints head to toe and at night time too. With Yawn nightwear, someone is going to enjoy the Christmas holidays relaxing with hot drinks and films in these stylish Yawn PJ (£96). Yawn is a small business that uses GOTS-certified organic cotton produced in partnership with environmentally and socially fair textile companies. Its yarn production uses 88% less water and it consumes 62% less energy resulting in breathable but resistant and toxic-free fabric. Its nightwear is also low-maintenance and made to last, meaning less waste in the future. Its sweet note is in the tiniest details: each print is skillfully hand-drawn and each PJ pattern hides little details to discover.

Find a PJ for many sweet dreams online at Yawn.

Douvall's Argan Skincare

Put under the tree the gift of glowy skin with Douvall's Rescue Ritual Cleanse & Nourish Gift set (£56), packed with all the anti-ageing benefits of first-pressed argan oil. The kit consists of two star products from the brand: the multiuse Argan Cream Cleanser and the Milky Argan Active moisturiser with a 100% cotton muslin cloth in an eco-friendly box. The mother-daughter wellbeing company is active in social and ecological campaigns: on one hand, it works with a small female cooperative for the harvesting and production of its argan; on the other, it has joined Eden Project and its reforestation project. Each sale equals a tree, and more planted trees mean better living conditions for the local communities.

For more good rituals and to plant your tree, head over Douvall's website.

PrimaBerry London Cork Bag

A new bag is always welcome but this one is nothing but unconventional. What do PrimaBerry Map Collection crossbody bag (£29.99) and a bottle of prosecco share in common? Cork but not a regular cork. PrimaBerry created a range of handbags completely cruelty-free, vegan and sustainable made of raw cork from Portugal. The cork used by the company comes from the outer layer of cork oaks growing in Southern Portugal, and it is shaved from the tree every 9 years. This is a feather-light, biodegradable and durable material with an earthy shade and sensory feel that you can see and touch in this daily bag. PrimaBerry is inspired by cultures all over the globe and embraces the quest for sustainable materials for its creations, such as bamboo, organic cotton, banana fibres and even recycled coffee pods.

Unbottle your curiosity for cork accessories and sustainable gifts at PrimaBerry London.

Sculpted by Aimee Makeup

As a rule of thumb, beauty gifts always hit the target and this is no exception. Created by makeup artist Aimee Connoly, Sculpted by Aimee is a cruelty-free makeup brand. This year, Sculpted by Aimee makes you build your own gift with the Jubilee Bundle (£55) with a 12-pan eyeshadow palette, and two products to customise in shade (lip duo and cream blush). It is a gift for a jubilee; in fact, someone is going to sparkle with joy!

Discover the brand and its world of colours online at Sculpted by Aimee.

Paguro Upcycled Bag

We want to surprise you, again. This upcycled bag gave new life to a very common object... this spacious tote bag looks perfect for city life and bikers who love the shiny texture of leather, but it is not made of it. Paguro made its Anna Tote Bag (£145) with reclaimed inner tubes which would go to waste otherwise. Rubber gives this bag its shine and pattern, and it is handcrafted so that every bag is unique and irreplaceable.
Paguro is a collective, a house for creative and sustainable designers who explore the creative potential of recycling and upcycling against modern consumerism and fast fashion.

Join the house of Paguro and get lost in its vast collection online.

Therapie

This is not skincare, this is "soulcare". Therapie is a small well-being company founded by aromatherapist and reiki master Michelle Roques-O’Neil to heal the soul with the help of oils that connect you to your inner self and give a sense of peace in troubled times. For this Christmas, Therapie Cherish Skin Repair Elixir (£68) will be a restorative gift for the skin of body and face and a revitalising tonic for the spirit. The whole collection is made with a low carbon footprint in the small Portobello distillery with 100% natural oils and recycled packaging, so you can be sure this is good for your skin, your mind and the planet.

Unlock a new way to care about yourself with Therapie.

8000Kicks Shoes

8000Kicks presents its first sustainable sneakers made of hemp and algae and out of a revolutionary idea. The casual Explorer V2 (£107) have comfortable insoles made of anti-microbial and anti-bacterial hemp fibres and seaweed soles. This green combination gives comfort to the feet and "breath" to the marine ecosystem thanks to the removal of proliferating algae.

These shoes can do miles and they do not fear the rain! These must be tried to believe!

Hemp makes accessories to last, find more online at 8000Kicks.

Environ

Beautifully packed in this silver box, there is a preview of radiant and healthy skin. Environ's Body EssentiA® Complete Care gift set is a body care trio boosted with the brand's high-tech formulation with Vitamin A to smooth and improve the look of tired, dry and dull skin.

This 2022 edition gift set comprises of Environ Tri-Complex Contour Cream, Alpha Hydroxy Derma-Lac® Lotion (full-size and free) and Vitamin A, C and E Body Oil.

Find Environ solutions for radiant skin through its stockist.

Sustainable Stocking Fillers

A meaningful gift can be small like a stocking filler! These presents could look small but they have an equally big impact on the planet and people's habits.

Earthy Nail Polish

A happy palette of colours in a sustainable formula, free from 21 big chemicals and guaranteed to ISO 16128. Earthy Nail Polish really loves your nails and the environment with its gentle nail colours! Find the gift set or bundle that speaks of your friend online.

Nearly New Cashmere

Nearly New Cashmere is more precious than cashmere from high-end stores. The brand was born with a clear mission: saving cashmere from waste. The company recycles and restores second-hand cashmere; it looks for textiles everywhere and it receives some from its customers. In this way, everyone contributes to giving new life to cashmere. Give a second chance to a newly restored cashmere pair of gloves (link to because at Christmas we are all good.

Thought Socks

Fill a Christmas stocking with some playful socks. The Thought range of bamboo socks are anti-bacterial and very durable. They come in a huge variety of designs for the whole family, in pairs and in ready-to-give gift boxes for a little smile.

Explore Though's designs online.

You can fill Christmas day with joy and keep your green intention big with our sustainable gift ideas that go way beyond the giving moment.

So we wish you happy holidays and we invite you to share love and respect for Mother Earth with your loved ones!

Cold draughts are bringing a very welcomed Christmas atmosphere. Get ready for both, Bown of London has what you need for the cold weather and the gifting season.

Ph. Tessa Rampersad

It is time for gifting, slowing down and staying warm. Bown of London luxury bath collection is really made for your winter season necessities.

Bown Of London Luxury Bathrobe Collection For Christmas

Ph. Bown of London

If you are unable to decide between a gorgeous or a useful Christmas gifts, the good news is that you do not need to choose - pick both! We know how cold can our winters get and what people love to do on their Christmas days off: just chilling. Combine the need for pampering time and the luxury feeling of exquisite fabrics hugging your body with Bown of London and its collection of bathrobes and bedtime pieces.

About Bown Of London

The "Rolls Royce" of men's dressing gowns is proud of its products made in the UK and the feeling they convey. Velour and heavyweight Egyptian cotton bathrobes caress the skin and let it breathe naturally. Every seam and detail is curated to give the feeling of a resort stay.

A Shine Bright With Bown Of London Dressing Gowns

Ph. Bown of London

Shine bright like a diamond with this Bown of London hooded dressing gown in Pink Diamond! This cross-seasonal piece can be worn in summer after splashing in the pool or on the coldest of the winter nights, making it a smart and stylish Christmas gift. Crafted from 100% natural Egyptian cotton, you or your loved one will love the luxuriously soft velour-touch that oozes confidence and comfort.

Its comfort is inviting on its own but if you add the monogramming option you will make this dressing gown even more personal and precious to the recipient.

Bown of London offers timeless bathrobes, dressing gowns and PJs, as well as a wide array of accessories for men and women that comes in handy at gifting time all year round.

Choose the lasting quality and gifts that will be very loved and worn for the years to come. Discover the whole collection online at Bown of London.

If quality matters, you will find more inspiration for your shopping on Fashions Finest. Stay tuned for our upcoming Christmas gift list ideas and receive all our content when you sign up for our Friday newsletter and more on our Instagram account.

As we pack away our treasured summer dresses, shorts, and skirts, many of us might be feeling a little miffed that the warm weather is slowly disappearing. But, with so many amazing Autumn and Winter trends to look forward to this year, you’re undoubtedly going to feel better about the colder weather setting in.

Ph. Jakob Owens (Unsplash)

2022 is embracing a whole plethora of awesome trends, from cowboy fringing to tiny miniskirts, a major leather comeback and bold splashes of hot-off-the-Valentino-runway pink.

Here are just some looks that you might want to incorporate into your autumn and winter wardrobe this year.

White Tank Tops

Ph. Stocksnap (Pixabay)

It turns out that white tank tops aren’t just for summer! And what welcome news that is. Brands are investing in quality staples more than ever before and consumers are following suit. Make your staples collection bulletproof with a quality white tank top that provides a solid base layer during the colder months.

Maxis

Ph. Esther Ann (Unsplash)

Whether you’re buying skirts, dresses or coats, the fashion gods have spoken: the longer the better. Add a touch of glamour to your evenings with an elegant maxi dress and combat those chilly evenings with some layering underneath. Make your maxi the focus of your outfit and pair it with fitted garments for a silhouette that looks flattering on all body types.

Fuchsia Pink

Thanks to the Italian brand Valentino, fuchsia pink is having a major moment. Gone are the days when pink is just for young girls and Legally Blonde’s Elle Woods. Women of all ages are stepping out in the season’s hottest colour and brightening up the high street whilst doing it.

Step back predictable greys and blues. Pink’s coming through!

Micro Mini Skirts

Ph. Lensabl (Pxabay)

When they say mini, they mean mini. Hemlines are more daring than ever this season and thanks to thermal tights and leggings, micro miniskirts are cold weather-proof too! Pair them with a killer pair of knee-high boots for a truly head-turning look.

Fringing

Swish sway, fringing is here to stay! It’s the thing we never thought we needed. With fringing, your clothes have a language of their own, moving with your walk and bringing some serious attitude. Mini -skirts are being elongated in a there-but-not-there way whilst sweaters are graduating from cosy staples to outfit showstoppers. In a similar way to your maxi silhouettes, make one fringing piece your centrepiece and pair it with understated accessories.

Leather
Ph. jonathan francisca TugncRa (Unspash)

Bringing some high-octane drama to your life is leather. No longer is the material limited to biker jackets, boots, and bags. Tailored leather is making a splash with corsets, tailored trousers and fitted dresses taking over the runways. Sophisticated and sexy at the same time, say hello to your new occasion-wear staple.

There are so many different trends you can incorporate into your winter wardrobe this year to feel stylish and on-trend. Whether it be leather, fringing, micro mini-skirts or maxis, there’s a trend to suit everyone. Which one will you try out?

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When choosing a new perfume or aftershave, the amount of choice can feel overwhelming. The first step towards making a decision is to make sure you understand the different fragrance scent profiles out there.

Ph. Ruslan Zh (Unsplash)

This guide will talk you through all the basics you need to know about different fragrances, from the different scent families to the scent wheel.

Scent Families

There are four main scent families - Oriental, Woody, Fresh, and Floral.

Oriental Scents

Ph. Earl Wilcox (Unsplash)

Oriental scents are decidedly unisex, as they are equally as sweet as they are rich and powerful. Inspired by eastern aromas, Oriental scents are frequently used when the sun has set, giving off sensual vibes, and long lasting enough to keep up with your dancing.

Oriental scents span from sensual cinnamon, to warm chocolates and vanillas, to rich sandalwood.

Woody Scents

Ph. Ph. Ju Desi (Unsplash)

Woody scents are typically associated as being more masculine, thanks to their earthy base, and thus play a huge part in most aftershaves. However, some of the more aromatic scents are unisex, boasting a mature calmness to them.

Woody scents consist of the aromatic warmth of cedar wood, earthy oakmoss, smokey notes and leather, to aromatic herbs like lavender.

Fresh Scents

Ph. Debby Hudson (Unsplash)

Fresh scents are lively, refreshing and vibrant. Think about the smells of summer - sun, sea, zesty notes and fresh herbs. They are one of the most popular scent profiles in perfumery due to their versatility, crispness, and infinite combination opportunities.

Common fresh scents span from zesty citrus fruits, to aquatic notes, light and bright herbs, to juicy berries and fruits.

Floral Scents

Ph. Anthony Delanoix (Unsplash)

Floral scents are most popular for women's perfume, boasting a wide variety of soft feminine aromas. They can either have a singular floral fragrance or combine several flowers as an aromatic bouquet. Due to their floral base, they are often associated with the smells of spring.
Popular floral notes range from freshly cut flowers like rose, powdery florals like jasmine, to oriental florals like orange blossom.

What is the scent wheel?

Starting at the top, and working clockwise, the scent wheel consists of the following scent families and subfamilies touched on above:
● Oriental →
○ Soft Oriental → Oriental → Woody Oriental →
● Woody →
○ Woody → Mossy Wood → Dry Wood → Aromatic →
● Fresh →
○ Citrus → Water → Green → Fruity →
● Floral ↻
○ Floral → Soft Floral → Floral Oriental ↻

The bordering families blend into one another since they share similar scent profiles. For example, ‘Woody Oriental’ is the natural middle ground between ‘Oriental’ and ‘Woody’.

However, opposite families on the scent wheel have opposing properties. For example, Oriental scents are often dense and powerful, whereas Fresh scents are light and airy.

For this reason, the subfamily that falls exactly opposite another often blends with it particularly well. Just look at orange from ‘Fresh Citrus,’ and clove from ‘Soft Oriental’ - a classic Christmassy combination!

Another option is to find three subfamilies that create a triangle with one another. For example, lavender from ‘Woody Aromatic’, rose from ‘Floral’ and honey from ‘Oriental’ are a fantastic combination both for perfume and dessert flavourings!

With these things in mind, you will be one step closer to understanding which fragrances suit your tastes. Don’t be afraid to try out a few blends before settling on your favourite.

Shall we start the wait for Christmas earlier? Open one door after the other and explore a world of fragrances with ARRAN Sense of Scotland's advent calendar.

Ph. Freestocks (Unsplash)

Welcome to a Coorie Christmas 2022 with ARRAN Sense of Scotland and its luxury advent calendar filled with relaxing and emotional fragrances.

Come inside from the cold, warm your hands by the fire and curl up with a cosy blanket. Add the finishing touch with a scented candle, flickering gently by your side and surround yourself with enchanting festive fragrances with ARRAN Sense of Scotland.

Those looking to treat themselves or a loved one to a luxurious advent calendar packed with pampering products for the body, hair and home need look no further than this year’s offering from luxury home and body care brand ARRAN Sense of Scotland. But they will need to be quick as last year’s version sold out within weeks of going on sale.

ARRAN Sense of Scotland Advent Calendar 2022

Retailing at just £70 and with contents worth over £140 with free delivery on all advent calendars, embrace the magic of Christmas and countdown through the festive season with a gorgeous product every day of December until Christmas Day. Find a little sense of Scotland behind each door, with an extra special treat behind door 25, to transport you to ARRAN Sense of Scotland's island home.

What Is Inside ARRAN Sense of Scotland Advent Calendar 2022

Skip this paragraph if you do not want a spoiler!

Inside ARRAN Sense of Scotland Advent Calendar 2022, you or a lucky one will find these luxury body care products by the Scottish brand:

• After the Rain Soap 40g
• Glenashdale Shower Gel 50ml
• Glenashdale Body Lotion 30ml
• Mandarin & Petitgrain 8cl Candle
• After the Rain Conditioner 30ml
• Glenashdale Soap 40g
• Seaweed & Sage Shower Gel 50ml
• Seaweed & Sage Body Lotion 30ml
• Soft Cinnamon 8cl Candle
• Glen Rosa 15ml EDT
• Lochranza 25g Soap
• After the Rain Bath & Shower Gel 50ml
• After the Rain Body Lotion 30ml
• Machrie Bath & Shower Gel 30ml
• Seaweed & Sage Shampoo 50ml
• Seaweed & Sage Conditioner 30ml
• Machrie 25g Soap
• After the Rain 8cl Candle
• Lochranza Bath & Shower Gel 30ml
• Seaweed & Sage Soap 40g
• Glenashdale Shampoo 50ml
• Glenashdale Conditioner 30ml
• After the Rain Bath & Shower 50mlAfter the Rain 15ml EDP

"We can't wait for December to arrive so we can share with you all the lovely  products in the ARRAN advent calendar, #staytuned everyone". - Deborah St. Louis Director

For a magical Christmas, start early with ARRAN Sense of Scotland and its advent calendars. The advent calendar 2022 surrounds you with a festive aura and allows you to treat yourself or a special, loved one with the brand's most popular collections such as After the Rain, Glenashdale, Seaweed & Sage and Lochranza.

Find more about ARRAN Sense of Scotland and its festive proposals online.

Bookmark Fashions Finest for more beauty advice and holiday inspiration. Stay informed on our Instagram page and with our Friday newsletter for weekly recaps.

October marks the start of the cosiest time of the year. It is pumpkin season with spiced lattes and Halloween decorations but also with pumpkin facials for happy faces.
Ph. Emily Onofrio (Unsplash)

The season of "pumpkin spice and everything nice" and "trick or treat" is finally here. Why not let Organic Shop spoil you with pumpkin season facial treats?

There is something sweet and tingling in the air, it is the smell of spices and the anticipation of warm and cosy evenings indoors: the best moment for relaxing facials. Try some seasonal pumpkin skincare for oily skin.

Organic Shop Pore MinimiSing Face Serum For Oily Skin - Pumpkin and Honey

Organic Shop Pore MinimiSing Face Serum for oily skin £4.99 is everything when it comes to minimising the appearance of pores, and it is specifically formulated for oily skin.

Its formula, based on organic pumpkin oil and honey, helps control skin oiliness while improving it with nourishment.

Organic Shop Balancing Face Mask For Oily Skin - Pumpkin and Honey

This mask at £4.99 is made with 99% of natural origin ingredients, helps balance out moisture and control excess sebum production.

Organic Shop Mattifying Face Cream for oily skin - Pumpkin and Honey

Organic Shop's pumpkin and honey cream £4.99 helps restore skin's natural balance and leave it with a matte finish; it helps control skin oiliness and it keeps it naturally nourished.

This season feels particularly nice and Organic Shop makes it with 99% natural origin ingredients, balanced formulas and the certification COSMOS Natural by BDIH.

And now? Make sure your home is cosy and Autumn-proof and enjoy some pumpkin facials.

If you change your skincare by the season, find more top picks on Fashions Finest. Stay always updated with us on Instagram and via our newsletter for fresh news in your inbox every week.

A makeup trend like the 'Glazed Doughnut Skin' is certainly tempting, the 'No-Makeup Makeup' instead inspires freshness and simplicity.

Ph. Ziphaus (Unsplash)

Do you know you can aim for a more radiant, glazier face with jojoba oil? Here is how.

UK makeup artist Wayne Goss revealed in a successful YouTube video how jojoba oil is a game-changer to get a real and luminous look.

Jojoba Oil: a Makeup Game-changer

Wayne Goss' reached 3.4 million views in his YouTube video where he showed how adding a drop of jojoba oil to your foundation "changes the texture of your foundation... the coverage is still beautiful but you can see real skin, it's luminous." With such a promising introduction, it is legit to wonder this makeup trick will take the 'Glazed Doughnut Skin' trend to the next level.

Makeup Expert Explains the Jojoba Oil Magic Trick...

Makeup expert and founder of OPV Beauty Opeyemi Adeyemo explains how the jojoba oil hack works:
"Adding jojoba oil to your foundation can make the foundation look more radiant, undetectable and melt into the skin, whilst also giving you beautiful coverage.

We all know that any oil texture doesn't really work underneath makeup, however, adding Jojoba oil specifically to a foundation is a match made in heaven. This is because Jojoba is not an oil; it's a wax. The jojoba bean is similar to the protective wax produced by human skin, which means that jojoba oil can mimic the skin's natural oils and can penetrate deep into the skin layers.

This also means this technique works on all skin types - yes even oily!"

How to Use Jojoba Oil for Radiant Skin

"Adding oil only works with cream or liquid foundation, this method will not work with powder or mineral foundation", explains Opeyemi Adeyemo who knows about beauty trends.

"If you're using a liquid foundation, simply pump some onto the back of your hand and add a single drop of Jojoba oil and mix in together. For a stick or cream foundation, you can scoop some of the product onto the back of your hand or add a drop of Jojoba oil directly into the cream foundation pan.

Next apply it delicately in a gentle tapping motion with your brush, sponge, or fingers. You can apply as usual but you also want to be a bit delicate with it as the formula will be a bit sheerer, meaning any brush marks will show up if not applied/blended in properly.

After applying, sit back and enjoy the glow."

Tools of The Glowy Trade

This beauty trick is for everyone and it does not need too many products for nice radiant skin. Here is what OPV Beauty founder suggests...

The Jojoba Company Australian Jojoba - available online from £13.99 at thejojobacompany.co.uk.

• A versatile and pure Jojoba oil that is first-press, cold pressed and extra virgin. It will help build blocks in the skin cells, strengthening the skin’s surface layers for a smoother, healthier, and younger-looking complexion. This makes it more effective to use on your face and body.

OPV Beauty Stick Foundation - available online £15 at opvbeauty.com

• Drying to a natural matte finish, OPV Beauty Stick Foundation is a multi-tasking cover-up that blends effortlessly, conceals, evens, and enhances the complexion.
• Add a few drops of jojoba oil, an oil not oil, and start to glow with a little help from mother nature.

Quench your thirst for beauty tips on Fashions Finest. Follow us on Instagram and sign up for our Friday newsletter for more beauty reading every week.

As the rain begins to fall and temperatures set to cool over the next few weeks, many fashion-conscious people are looking to google for inspiration for their autumn wardrobe pieces.

Ph. Designecologist

Brits are definitely ready for the autumn season. An interesting Google Trends data analysis foresaw what will be Brits' next wardrobe.

Looking at Google queries can tell a lot about what people are more interested in, what is essential, desirable or trendy. We can already see what British people are looking for in their new autumn wardrobe.

Google Trends about Autumn Wardrobe

An analysis of Google Trends data shows searches for 'autumn outfits' have increased by 160%, 'women's autumn fashion' by 40%, 'autumn fashion' 2022 by 180% and 'autumn clothes women' by 100%. The study interestingly revealed a real spike in searches for green cashmere jumpers, autumn jumpers and grey cardigans.

Brits' Autumn Outfits according to N.Peal

With this in mind, N.Peal – British luxury cashmere brand committed to sustainable production – is already anticipating the upcoming season and wants to offer insight into a few essential pieces to carry you into September with a boom. The coming autumnal season is about statement pieces that can be easily transformed for the colder months as the weather cools off by switching out the sandals and sunglasses for boots and blazers.

What to Buy for Your Autumn Wardrobe

N.Peal suggests pinning these essential pieces that can be worn in many ways. Prepare your closet to welcome your new comforting essentials, here is what and how to wear them.

Blazers

 Ph. Boohoo, Refinery & Lulus

As seen on models Gigi Hadid, Hailey Bieber and Kendall Jenner, we can never have enough blazers, which are the go-to-fall clothing piece this year. Wear over a simple top or jumper if you want to add more layers to keep you warm and don’t be afraid of a splash of colour!

Knitwear

Ph. Dan Gold

You can look fantastic and be comfy this season by choosing knitwear, an autumnal essential for men as well. Whatever your style, there are cardigans, jumper dresses, two-pieces and statement jumpers everywhere!

Cashmere

Ph. Mango, Boden & Mango

If you want to add a sense of luxury to your wardrobe, opt for a cashmere piece this autumn. Known for its softness, unrivalled warmth and durability, this high-quality fabric is essential for maximum comfort and will become a staple in your wardrobe for years to come.

Colours for Autumn 2022

Autumn 2022 is the season for embracing colours. Vibrant pinks, blues, greens and purples are among some of the emerging colours for this time of year. Although they’re not typically thought of as autumnal tones, these colours are universally flattering and are expected to be seen by everyone.

Browse Fashions Finest blogs for inspiration and green tips for your style. Find us also on Instagram and do not forget to sign up for our newsletter to receive all our news in your inbox every Friday.

There is nothing more universal than a pair of jeans. They wear through ages, styles and occasions and, if picked with taste, they will hardly be out of place.

Ph. Jason Leung 

Look for your perfect fit and your jeans will be comfy, Land's End assures.

Everyone can wear a pair of jeans but do not worry if you have not found your perfect fit yet. Land's End helps you with its comfort jeans.

You can wear your jeans at the office and you will not look wrong! Jeans are a fashion passe-partout: your whole family can wear jeans and age differences will blur with the flexibility and versatility of this clothing staple. To wear jeans with full confidence, you need to find your perfect fit depending on your body shape. Here are some quick tips to which you can add the comfort and sustainability of Land's End.

Find your Perfect Jeans According to your Body Shape

Ph. Landsend

To makes things straightforward, body shapes can be described with simple, everyday images: apple, pear, hourglass, rectangle... here is how to find your perfect fitting jeans according to your body shape.

Jeans for Apple-shaped Bodies

Apples are healthy but we guess you are not happy with the generous proportions of your upper body. To find balance, wear straight-leg or boyfriend jeans which feel less body-conscious where you do not want them to be.

Jeans for Pear-shaped Bodies

As a pear, your torso is small but your hips are wider. Your body is like a triangle. Give some attention to your legs with a pair of flare jeans or bootcut, these for some extra '70s groovy vibes.

Jeans for Rectangle and Athletic Body Shapes

If your shapes seem to fit into a slim rectangle you likely have a so-called athletic-build body. Wear boyfriend jeans and straight-leg to give more body to your legs but with grace. For added comfort, you can also pick a pair of mom's jeans.

Jeans for Hourglass Bodies

Like an hourglass, your body has a curvacious silhouette where the bust and the hips are equally in the spotlight. For your hourglass, have bootcut, flare and straight-leg jeans to drive attention to your legs. Your body will be harmonious without losing its appeal.

Jeans for Every Body Shape

Yes, there is a truly universal style of jeans: the skinny. Forget the ultra skin-tight skinny jeans, the slim fit jeans style adapts to every body shape and leg length thanks to the stretch denim fabric and small but important features. Give skinny flare a try and tell us.

Land's End and Comfort Jeans

Land's End is wearing people since the '60 and it wants to wear everyone. From petite to size plus 30, and all legs' lengths. The universal idea of Land's End is "comfort": comfort to wear, comfort in finding the right jeans, comfort in strong and reliable fabrics that will follow you in all your life adventures.

I was gifted a pair of dark coloured slim fit jeans from landsend and all I can say is, wow!  They are such a perfect fit, comfortable with just enough stretch i the fabric too. These jeans molds to the shape of your body and make you look amazing. - Deborah St. Louis - Director

Land's End Sustainable Journey

If we appreciate the comfort, we love sustainable fabrics even more. Land's End is comfort that does not cost a fortune to the planet. The brand's conscious mission is directed toward its people and the community, with an inclusive and social philosophy, but also toward the planet. From the pre-pandemic, Land's End has reduced its production waste by 2.5% in the US and raised the recycled percentage to 92%. By the end of this year, 30% of its products will be made by using water-saving techniques; while by 2023, it will introduce the concept of circularity. The nearer future is even more ambitious: Land's End imagines its 2025 with 100% sustainable packaging, 100% cotton from sustainable sources and 100% recycled polyester.

For now, this is a promising comfort.

Shall we find more sustainable labels together? Find your next green alternative Fashions Finest and do not miss them: find us also on Instagram and sign up for our newsletter every Friday.

As one of the world’s most vibrant districts, Soho is known for its diverse art and culture and this week unveils an exciting outdoor exhibition with the London College of Fashion, UAL.

Ph. London College of Fashion

Soho is a buzzing and young destination in the capital and it will house London College of Fashion's young talents with a must-see outdoor art installation.

Ph. London College of Fashion

The London College of Fashion in Soho

The LCF leads the world in fashion business, media and design education, and it has been nurturing creative talent for over a century. This week, Soho proudly hosts its first-ever outdoor art exposition with the prestigious London institution, another good reason to visit London.

Soho X The London College of Fashion Outdoor Art Installation

Ph. London College of Fashion

Following a project brief, ten students from the BA (Hons) Fashion Imaging and Illustration course have been selected to exhibit in the arty and most dynamic district of the capital. This course seeks to produce the next generation of innovative, multi-disciplinary image-makers and original thinkers. The ten illustrations celebrate the history of Soho through the eyes of the students and include bold vibrant street scenes, as well as themes of punk, music and fashion.

The 250ft outdoor exhibition is located on Berwick Street and Hopkins Street on the hoarding of a development site which will reveal ten new retail spaces and two restaurant opportunities in 2023. The ten students – Liyun Li, Neda Yankov, Rosemary Jame, Liv Treweek, Elly Rodbert, Annabel McLaughlin, Heidi Pickover, Eleanor Parry-Hensley, Nerea Gómez Martín and Katie Digan – have been chosen by a carefully selected panel including Simon Quayle Executive Director Shaftesbury and Lindsay Pentelow, Creative Director, School of Media and Communication, London College of Fashion.

Ph. London College of Fashion

Simon Quayle, Executive Director Shaftesbury PLC said: "Shaftesbury is delighted to be part of this initiative to support the emerging talent from this important creative course. Soho has long been renowned as a location for the creative industries, so this is the perfect place for the students to illustrate what Berwick Street and Soho mean to them. This collaboration marks another chapter of our long-standing partnership with London College of Fashion, which has endured for over a decade".

Ph. London College of Fashion

Lindsay Pentelow, Creative Director at the School of Media and Communication, London College of Fashion, UAL, said: "These bold and eye-catching illustrations capture and celebrate the history of this iconic street and its position in the centre of Soho, whilst also looking into the future of its development. This has been a fantastic brief and opportunity for London College of Fashion's highly creative and innovative BA (Hons) Fashion Imaging and Illustration students. The illustrations are a perfect way to help celebrate the rich heritage of London College of Fashion in this area of London, at a time when we are also looking ahead to a new chapter in our story to our future home in Stratford when we open our doors in East Bank in September 2023".

For more information about the open-air installation, visit ThisIsSoho. If you head down to London, you have a new reason to visit Soho with more to see, snap and share this week.

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