Beauty products are an extension of your overall look and our top 5 gets you there faster, for flawless results. Trust us, you’ll be obsessed with these to treat your skin, hair and lips for the quality and reliability to switch up your style as you please.
Our top five products gives you a head start with skin, hair and nails with brands we sample ourselves
OPV Matt Liquid Lipstick
The BRAND NEW OPV Beauty matte liquid lipsticks are available in 25 fabulous colours to suit you and your mood.
You will love the effortless application, giving your lips a tender coverage that dries to a gorgeous matte finish - Let your lipstick do all the talking!
OPV Lipstick £7.99
Only Curls Conditioner
A volumising, conditioning, protein rich mousse perfect for curly or wavy hair. This lightweight foam styler will help to boost volume, smooth frizz and define curls, all with weightless hold. The special blend of rice water, rice protein, and pro-vitamin B5 helps strengthen curls, replenish moisture and prevent breakage.
Onlycurls.com £16
Mylee Speckled Matte No Wipe Top Coat
Give your manicure a stunning black speckled matte finish with this top coat. Perfect for a mini-egg effect at Easter over your favourite pastel polishes! Packed with irregular black fragments and with a matte finish you can protect your polish from natural wear and prevent chipping and peeling for a long lasting manicure. Perfect over any MyGel polish shade, the 5-In-1 Builder Gel and Polygel! With no tacky inhibition layer to remove, you're good to go once cured!
Mylee Speckled Matte No Wipe Top Coat 15ml £8.50
The Jojoba Company Youth Potion
Formulated with signature Australian Wadi-Wadi Jojoba, the Jojoba Company’s Ultimate Youth Potion + L22 ® is naturally packed with antioxidants, omegas, and vitamins. Delivering superior anti-ageing results for all skin types without harmful additives or chemical nasties. It has been developed to prevent and repair fine lines and wrinkles and is clinically proven to deliver results. Sustainably and ethically sourced ingredients such as patented L22®, a blend of botanical oils that deliver the same ratio of lipids as healthy 22-year-old skin, and free-radical fighting CoQ10 work together with Jojoba to activate your skin’s natural intelligence to boost skin hydration, enhance firmness and elasticity whilst restoring healthy skin lipids.
Ultimate Youth Potion + L22® – The jojoba Company UK £29.95
Eresos Aloe Vera Hydrating Face Mask
For some serious skincare pampering, our 500mg CBD isolate infused moisturising and calming Derma Hydrating Face Mask is packed with natural extracts of Aloe Vera and Chamomile for an instant pick-me-up. Easily applied and easily removed, the soothing Kaolin clay will give you a healthy, fresh complexion and long-lasting results.
www.eresos.co.uk £45 (500mg)
Why so obsessive?
If you’ve been hankering for a deep intensive repair for your face, we think you’ll love Eresos who design their products for a longer result and of course the Jojoba Company for quality ingredients that work along with your own skin’s ecosystem.
As far as DIY nails are concerned, we say, the time spent polishing and sealing that perfect pigment must endure washing up the dishes and a steamy bath as a minimum. It’s all in the top coat friends! The Mylee Top Coat is to be teamed up with their Mygels range but also what you already have in your home. We expect thank you letters on this recommendation alone.
We really do have to mention the level of protein rich ingredients in the curling mousse here. It reminded us of the home remedy of egg yolks as a hair conditioner, but this offers a great vegan alternative for hair breakage repair (and without the mess)!
And finally, for real lipstick, we truly believe your lips should do all the talking with a dense and rich pigment. Whether you intend to say anything or not. Embracing “the silent type” with a subdued matte finish is sexy, sultry and easy to achieve with a reliable lipstick such as OPV.
Hot five, reviewed by Fashions Finest. But we want to see your beauty stories. Tag us on instagram @fashionsfinestuk and we'll feature our favourite!
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Is everyone in the metaverse already?
Ph. Duncan Rawlinson
The metaverse is a place of inclusivity and the more advanced it becomes the more people worldwide are confidently stepping into the unknown world. This year was the first large-scale digital fashion event - Metaverse Fashion week. Digital fashion fanatics spent 4 days in Decentraland attending runway shows, parties and panel talks, and did some shopping. A project that really stood up from the rest was Japan’s first pop-up museum focused on generative art.
MetaTokyo is finally opening their doors for visitors to dive into Japanese culture for the Metaverse Fashion week.
Taking part in the Metaverse Fashion Week has proven to be a challenging task. Due to its international scope and accessibility it has attracted a greater variety of talents, emerging designers, and cultural sectors. The meta verse has been here for a while, but it is still relatively new to the mass public. Amatures have had the opportunity to experiment and improve and high-end brands are no longer the only luxury there is. Even the slogan in the event is ‘Everyone’s a VIP in the metaverse’. The competition in the virtual world is bigger but so is the audience.
MetaTokyo. What is it?
MetaTokyo is a project that is focusing on bringing their own take on the metaverse and showcase visitors the uniqueness of Tokyo culture. What started as a joint venture between Asobisystem Co., ParadeAll Co. and Fracton Ventures turned into a mission to develop cultural cities in the metaverse by connecting the digital landscape with global entertainment. Last year they developed the real estate in Decentraland but it is just now that they have finally opened their doors. To mark this milestone Meta Tokyo is collaborating with the twin fashion models AMIAYA to create NFT photography, launch the “SPACE by MetaTokyo” pop-up museum, and provide AMIAYA-themed wearables for the fans.
AMIAYA x STREET Collaboration
Ami and Aya Suzuki, known as the twin unit AMIAYA, have gained worldwide attention for their fashion sense. Together with Street, a street fashion publication in Japan, the duo will launch the AMIAYA x STREET TOKYO FASHION 2021ss photo collection book and hold a photo exhibition, both in real life and in the metaverse. A total of 330 unique NFT’s will be generated from the photography featured at the event, and they'll be offered through OpenSea. It’s safe to say there will be something for everyone. The collection will be available to only MetaTokyo Pass holders but for those interested in the launch a physical photo book will be available for purchase at the venue.
By the looks of it, it seems like Meta Tokyo is more than ready to embrace metaverse and Japanese culture. This is just the beginning, and a great one for Meta Tokyo. They have confirmed that more exciting events and launches are set to take place in the virtual world. So keep an eye on them. This project is set to inspire other countries to enter Decentraland and showcase the uniqueness that is hidden behind every culture.
5 Summer Accessories for All Men
Written by Fashions FinestSummer is an excellent time to switch up your men’s style. Soft t-shirts and chinos are traditional summertime essentials you’ll need for your closet, but you should also pick up some accessories to finish your fresh look.
Ph. Norwood Themes (Unsplash)
The items on this list are subtle yet stylish enough to elevate any man’s summer wardrobe. Include them in your rotation, and you’ll be looking clean and classic all season long.
1. Versatile Summer Watch
Ph. Salman Hossain Saif (Unsplash)
Summer watches are usually made of lightweight or water-resistant materials. They also tend to be lighter in colour than most men’s fall and winter watches. Swapping out a black leather piece or an intricate design can help move you into warmer weather.
If you’re shopping for a new timepiece to wear to work, a stainless steel watch with a brown leather strap is polished enough for the meeting room. While it looks professional, it’ll also match all your summer neutrals. You can even wear such a dynamic watch while you travel.
If you’re into outdoor adventures, get a fitness watch made of silicone and stainless steel. Details like reinforced glass will keep it from breaking while you’re out for a run or carrying your camping supplies. Some models come with GPS navigation to help guide you on your journey, while several sport modes for workouts will keep you fit and challenged.
Need more inspiration? Other popular choices in summer watches include designs with woven straps and timepieces with minimalist faces and mesh bands. With the right watch, you can accent a polo or a modal t-shirt without looking too loud or clunky. If you’re looking for a way to enhance your classic and understated style sense, a quality seasonal watch is just the right combination of fashion and functionality.
2. Braided or Woven Belt
Ph. Norwood Themes (unsplash)
Woven and braided belts give off a more casual feel for men’s summer style. Versatile and timeless, you can find everything from thick, hand-braided belts to loom-braided belts for your shorts and pants. If you’re shopping for a rugged style for your outdoor adventures, the best accessories are usually made of leather and finished with a metal buckle.
You’ll find bigger braided belts in classic summertime colours like brown and tan, but a thicker black braid still looks laid-back enough for warmer weather. You can wear this style to work or even headed out to dinner. For an alternative to leather, try faux leather.
Since it’s summer, you can also go with a cotton blend. Linen woven belts are lightweight yet sophisticated, while acrylic belts can be perfect for traveling. Colours like khaki and white are popular, but guys also look great in olive green or rust red. Show off your chinos or khaki shorts with braided belts in trend-forward summer colours like blue and orange.
Some woven belts are multicoloured, which makes them fun for a party or vacation. No matter what look you choose, woven and braided belts are easily adjustable, which will help you to stay comfortable no matter what you’re doing. They’ll also feel lightweight, whether you’re wearing crisp white shorts or a classic pair of jeans.
3. Stylish, Lightweight Hat
Ph. Allef Vinicius (Unsplash)
Hats are a classic summer accessory. The best styles make it easy to protect your head and face from the sun while still elevating your signature look. If you’re looking for somewhere to start, the bucket hat is one of the most trendsetting fashions this season. These hats come in many different materials and with features for every occasion, including adjustable drawstrings for breezy weather and sophisticated colours like black and camel.
The baseball cap is still the perfect addition to a white crew neck shirt or a grey v-neck tee. Light colours and washed styles give a casual feel that matches perfectly with neutral tees. There are many options, including the traditional snapback and the unstructured “dad cap.” Look stylish in a panel hat or a trucker cap. Fitted caps are still as popular as ever, with lighter fabrics making them more comfortable in summer weather.
When you’re shopping for something for a beach vacation or a dinner date, try the Panama hat. The woven straw look goes great with crisp white collared shirts and lightweight blazers. You can also wear them with a light blue or sage green t-shirt and a pair of white or khaki pants. Off-white and tan Panama hats are among the most popular choices, but you can also find them in classic hues like brown and black.
If you’re looking for something a little different, try a wide-brimmed fedora or a pork pie hat in a seasonal summer colour. While neutrals are an obvious choice, you can also find them in shades like grey or burgundy. Fisherman caps are an excellent accessory for a nautical feel, while western hats are always rugged and adventurous enough for a summer journey.
4. Polarised, Trend-Forward Sunglasses
Ph. Daniel Hooper (unsplash)
Like the men’s summer hat, polarised sunglasses are essential to your seasonal style. The best lenses will keep your vision crisp and clear while cutting down on glare. They’ll also come with stylish frames that can help to complete your summer outfits.
If you’re looking for polarised sunglasses this season, you can go with a traditional look or a trendsetting style. Aviators are classic frames that enhance almost any man’s face shape. Square-shaped sunglasses with black frames are sure to give off a beach vibe.
Lightweight, clear frames are popular for summer, while dramatic and masculine D-frames in black or grey will go with everything from white tees to denim collared shirts. Round-shaped tortoiseshell glasses are ideal for business casual outfits and sunset dinners. Double-bridged glasses will make you stand out while giving you the perfect amount of UV protection.
Oversized glasses are popular, which means you’ll find them in every frame shape. If you want a unique look that is both relaxed and trend-forward, try vintage-style sunglasses in retro colours like orange or yellow. Bold colours like cobalt blue and red will match the season’s most fashionable tees and jackets. Take them with you on the weekend or while you’re on vacation.
5. Comfortable, Seasonal Footwear
Ph. Aadil (Unsplash)
In the summer, the style of your footwear should match the look of your clothing. Lightweight colours and materials will complement your shirts and pants while keeping your feet cool. Feel like you’re on island time with a slip-on style. Whether you’re hanging out by the beach or at home, canvas slip-on sneakers go with all styles of casual pants and shorts. If you’re wearing joggers or khakis, these shoes are comfortable and versatile enough for nearly any outfit.
For more choices in slip-on footwear, try woven shoes or leather loafers. Boat shoes are casual footwear that add a nautical feel to your wardrobe. They come in every summer colour from navy to brown.
Canvas sneakers match well with shorts and denim pants. If you like the look of athletic shoes, you can even find high-top sneakers in breathable material. Espadrilles are still a popular men’s style, especially because they’re airy and many fabrics are sustainable.
More clogs are being made for men, which means you can find this convenient style of footwear for everything from hanging around the house to tropical vacations. Just because it’s summertime doesn’t mean you can’t find something more formal. Driver shoes will complement everything from chinos to dress pants.
Feel Fresh and Stylish This Summer
When you have the right summer accessories for your closet, you’ll feel fresh and polished no matter where you go. Lightweight watches and footwear are perfect additions to your vacation packing list. You’re also sure to need sunglasses and a relaxed hat for your leisure time this summer. Since these items are perfect for all men, you can easily work them into your wardrobe as soon as the weather gets warm. While enjoying the weather, you may also find yourself with a new sense of confidence.
Read more articles on the Fashions Finest blogs here
Skincare can be overwhelming and confusing, even for the most savvy skincare junkies. Not to mention men, who have their specific skin concerns and needs.
When it comes to skincare for men, there are even fewer places where male consumers can access skincare knowledge or tips.
That’s why Shakeup Cosmetics, the fastest growing men’s beauty brand in the UK is bringing to market a four-step skincare regime – FACE 4WARD, which is aimed to demystify skincare jargons, and make skincare for men easy to understand and simple to follow.
Step 1: Multi-action Daily Face Wash
Deep cleansing face wash designed to remove dirt, oil and environmental pollutants to reveal fresh and smoother looking skin. Packed with Willow Bark extract & fruit AHA complex of Orange, Lemon and Bilberry to gently exfoliate skin, improve skin tone and the appearance of pores. Aquaxyl™, a natural pro-age moisturiser preps skin for shaving, and boosts hydration to prevent dryness.
Step 2: Clarifying Toner
A multi-tasking, freshening toner that exfoliates skin with Glycolic Acid & fruit AHA complex, and helps reduce oil & shine, leaving skin perfectly prepped for serum or moisturiser. Witch Hazel extract helps to minimise the appearance of pores to reveal smoother skin.
Step 3: Pro-youth Serum
A powerful and nourishing serum that helps to reduce the appearance of multiple signs of ageing. Tiger Grass assists in reducing the appearance of wrinkles and promotes a brighter complexion. Squalane helps to reduce excess oil, calm irritation and target uneven skin tone. Hyaluronic Acid and Niacinamide help to boost hydration and tighten pores to reveal healthy, radiant looking skin.
Step 4: Matte-effect Gel Moisturiser
A lightweight gel moisturiser with Matmarine™ biotech ingredient that targets oil and shine for a natural matte finish. Helps replenish tired skin by delivering a hydrating boost of Hyaluronic Acid to give skin a supple and youthful glow.
Words From The Founders
“It’s been a long time in the making and we are so excited that this range is ready to meet the world. We love the simplicity of this range, but they are packed with skin-loving actives and ingredients, suitable for all skin types, and targeting some of the most common skin issues our customers are facing. We hope you will love them as much as we do!”
Find out more about other Face 4ward products available for all men by Shakeup Cosmetics.
These have been two intense, stressful years for everyone and every occasion should be the right one to unplug from daily life and de-stress. This selection of wellness products is a great fit for the purpose.
Ph. Chris Jarvis
April is Stress Awareness Month, so take this month as a chance to focus on yourself and your wellbeing. From head to toes, we have what you need to de-stress.
April, Stress Awareness Month
Did you know that April is Stress Awareness Month? Since 1992, April has been the month when to acknowledge this wide issue and find an active solution for our health and peace of mind.
Products To De-stress
No matter what is causing your stress, it is always good to unplug from the troubles of the day and think about what can make us feel better, in this case, more relaxed. We want to share with you a selection of interesting self-care products and favourite brands that we are sure will give that so-much desired relaxation:
Eresos Cbd Eucalyptus Sleep Mist
Ph. Ereos
Stress and sleep are closely linked. It is a vicious circle: stress can affect sleep quality and duration, while insufficient sleep can increase stress levels. This CBD Eucalyptus Sleep Mist contains a unique blend of lavender and chamomile botanicals to enhance your sleep and promote relaxation. Sprayed directly onto your pillow before sleep, this completely natural spray will help you to fall asleep, and as you move during the night, you’ll inhale the mist and absorb it through the skin as the CBD is released from your pillow’s fibres.
£90, Eresos.co.uk
Sbc Arnica Muscle Soak
Ph. SBC
Harnessing Arnica’s renowned comforting properties, SBC Skincare’s Arnica Muscle Soak works to help alleviate muscular tension and fatigue. The perfect start to your night-time self-care ritual: simply pump into a steaming bath, lie back, breathe in the delicate herbal aroma, and let the stress soak away. Notes of rosemary, sweet orange and ylang-ylang aid relaxation, while Arnica Montana helps to soothe your aching body, so you can truly unwind at the end of a hard day.
£15, Sbcskincare.co.uk
Embryolisse Lait-Creme Concentre
Ph. Embryolisse
Embryolisse Lait-Crème Concentré or one of our favourite vegan skincare gems. Used as a mask in your self-care routine, this cream combines ingredients of natural origin, rich in essential fatty acids and vitamins to provide the skin with nutrients and water for its balance, and it helps protect it from aggression. Moisturised and nourished, the skin becomes supple and elastic once more. It is plumped, smoothed, and incredibly soft. Signs of dryness and discomfort are reduced, leaving the skin feeling soothed.
£13, Boots.com
Only Curls Exfoliating Scalp Scrub
Ph. Only Curls
A scalp scrub is another step to add to your self-care routine as is suggested that a scalp massage can help ease the stresses of the day and promote feelings of relaxation. It can also work wonders for your hair if combined with a scrub that will gently exfoliate to remove product build-up, excess oil and dead skin cells that gather at the root of your hair, thus promoting healthy hair growth.
£24, Onlycurls.com
No more headaches but long baths and night sleeps. From head to toes, these products will help you de-stress your mind and every inch of your body.
More good recommendations for your wellbeing are a couple of pages away. Browse our beauty-related articles on Fashions Finest.
What's better than emerging two completely different fashion worlds into one? In recent years more and more brands are experimenting and thinking outside of the box.
Ph. Ninara (flicker.com)
Now more than ever major couture houses are seen collaborating on one-off collections with the aesthetically opposite brands. We have seen some great collections thanks to a variety of brands collaborating with each other, and that is the reason fashion is moving forward and keeping everyone on their toes.
Manolo Blahnik gives the iconic Birkenstock a makeover for this summer.
One of the most luxurious footwear brands in the world comes together with one of the world's most comfortable. It is for sure not the first time we see glamour and comfort to come together. Just in time for the warm seasons Manolo Blahnik and Birkenstock surprise us with an exciting collaboration. They want to showcase both their creativity and craftsmanship and introduce the Manolo woman to the world of comfort. Blahnik is known for partnering with various brands and celebrities but this is said to be one of his most memorable collaborations to date.
The Story Behind The Collection
One picture sparked the idea behind this new and exciting partnership. Manolo and Kristina Blahnik, his niece and chief executive of the brand, were invited to star in Birkenstocks 2020’ Spring/Summer Campaign. One thing led to another and now we are looking at the final results of the collaboration. The two brands seem to be the exact opposite but if you think about it they have more in common than we think - they are equally dedicated to high-quality craftsmanship and comfort. "We share many of the same brand and design values as Birkenstock and we are thrilled to bring this to life with the new Manolo Blahnik for Birkenstock collection", said Kristina Blahnik. “Our goal was to create timeless, high-quality, crafted to be cherished and enjoyed pieces and I am delighted with the results"
About The Collection
Manolo has been a Birkenstock fan ever since he can remember, wearing them most of his life. Without a doubt this collection is going to take the Manolo women and introduce her to the world of comfort. A take on the classic Birkenstock styles with a dash of Manolo’s elegant sophistication and signature elements. The first pieces are set to launch on the 24th of March. Everyone loves classics and it’s always a good start. The Birkenstock Arizona sandal and the Boston clog will be the focus of the first drop of the collection. Crafted in Manolo’s favourite material - velvet, as well as leather and embellished with crystal. A whole new addition to your outfits and a whole new experience for your feet. Following traditional Manolo Blahnik designs, all styles will be packaged in a polka-dot shoebox and special dust bag.
The collection will add some chic to your summer travel adventures. From walking around a tropical island to attending a fancy dinner party - the Manolo Blahnik for Birkenstock has you covered.
This season, at Paris’s Carreau du Temple, Valentino’s latest show encapsulates the potent energy of the runway. “... A variety of bodies, attitudes, and physicalities, enhanced by the monochromatic palette”
Ph. Valentino
Creative director, Pierpaolo Piccioli, takes a radical and experimental approach towards the palette of his new ensemble. By enveloping it in a single hue.
Meaning Behind The Collection
The focus of this collection is redefining what the colour pink means for all of us. Piccioli describes it -“Pink is the liberation from the need to depict the world in a realistic way.”
Piccioli finds that the synchronicities between the colour pink as a manifestation of our subconscious and the need for realism, strikes the conversation that we should embrace our individuality and curiosity, rather than accept defeat.
The Maison uses a mixture of bold, sculptural statement silhouettes, embellished with intricate embroideries that aim to empower, inspire, and to uplift those who wear his collection.
Amidst the waves of pink, a selection of all black structured outfits and accessories are introduced to change focus.
The Collection
Every look on the runway was pink, a specific vivid shade of fuchsia, or in black. The collection consisted of eighty-one looks, starting with forty of those silhouettes blanketed in pink from head-to-toe, showcased in an array of differing designs.
The Valentino Disco-box shoes were a staple in this collection. As well as chunky trainers, which helped to elongate the profile of each model.
Mid way through, we are presented with thirty-three all black tailored suits and overcoat outfits which incorporate tulle and lace tops.
For the finale, eight more pink looks returned to the runway decorated with delicate embroidery, ostrich feathers and capes.
A splendid showcase of grandeur.
Pierpaolo Piccioli continues to unlock new levels of creativity and never ceases to amaze us with his creations.
When we think of a fashion show, we usually think of the glamour and elegance of haute couture. Let’s not forget that the fashion industry is very influential and has the power to carry out a message to millions of people everywhere. When everyone's focus is on the current situation in Ukraine, none of us can remain indifferent, fashion is taking a stand.
Ph. Museum at FIT
Balenciaga goes where fashion hasn’t dared go before and takes a stand for the Ukrainian refugees.
About The Show
Let’s experience the fashion show together. As you enter the room you notice the enormous snow globe on one side and a piece of fabric with the colours of the Ukrainian flag on all 525 seats. As you walk through the different rows looking for your seat, your mind starts to wander in different places and your excitement to take your place takes over you. You finally find your seat, take the fabric in your hand, shortly you notice it’s a T-shirt, but there’s also a letter from the creative director of Balenciaga himself, Demna Gvasalia. As you read through the letter you can’t help but to feel your emotions taking over you. The letter begins with “The war in Ukraine has triggered the pain of a past trauma I have carried in me since 1993, when the same thing happened in my country and I became a forever refugee,” and ends with “It’s a dedication to fearlessness, to resistance and to the victory of love and peace.” You start questioning everything and you can’t stand in peace in your seat. The show begins. The models are walking down the runway and in the background you hear the designer’s voice reciting a poem by the Ukrainian poet Oleksandr Oles which, he says translates roughly to “your sons will save you”. There is no translation to the poem, you listen to the Ukrainian language and you see how the models struggle to walk through the snow storm, you cannot help but to feel more uncomfortable than ever. You feel empathy.
Personal Take On The Show
It’s quite difficult hosting Fashion week during wartime and most designers are extremely cautious in such times. Other brands raised awareness on the situation in Ukraine through the social media channels and by adding a little detail to their show but Demna, made the show about Ukraine, which completely changed everything. Balenciaga was close to calling off the show, they said that “fashion week feels like some kind of an absurdity but to cancel the show means surrendering to the evil that has already hurt me so much for almost 30 years”. For him this was way beyond fashion, it was personal. Driven by the desire to tell the world his story he managed to cover the most important issues humanity is facing now - climate change, technology taking over and horrific news of war. When Demna was 12 years old he was amongst the 250,000 Georgian refugees forced to leave their homes during Georgia’s civil war. Knowing all the obstacles refugees have to deal with makes him want to not stay silent and take action to support them and give them some hope. According to some, fashion doesn’t have a place in politics but Balenciaga thinks otherwise, for the brand this is a call to action. “We, as a brand, have to do something … we cannot take weapons and go fight there, but we can use our voices,” Demna shared in an interview with Reuters.
The Meaning Behind It
The initial idea of the show was to cover the topic of the climate crisis and virtual reality. The show was supposed to comment on how future generations might perceive the concept of winter. It is about how in the future this might have to be digitally rendered in order to explain what snow is, the feeling of coldness, and the disappearance of winter as a season. The glass wall that separated the audience from the show was a metaphor on that imaginary future reality, creating an IRL livestream of sorts. Using a humanitarian crisis as an aesthetic proved to touch many in the audience and create a powerful show of empathy, something we rarely see on the runway.
At the end of the day, the designer managed to achieve what he does best: It made the audience think and ask questions about themselves as well as about the system. The audience was meant to feel uncomfortable while watching, as this meant realising what refugees are forced to deal with not just in Ukraine, but in Syria, Afghanistan, South Sudan and every other country that is living during war time.
The world has been following the horror and brutality of the Russian invasion of Ukraine as the country and its innocent civilians are forced to deal with the shocking consequences of something we never thought we would have to deal with in the 21st century: war. Many businesses and individuals took a stand over social media channels and demonstrated their support for Ukraine, including fashion.
Ph. Simam Ghaffarzadeh
Worldwide fashion industry unites to show support to Ukraine and help Ukrainian refugees.
The Power Of Fashion
In the effort to raise awareness of the recent conflict, Ukrainian designers Svitlana Bevza, Vita Kin and Anna October have shared their personal, harrowing experiences. Another Ukrainian professional, Olya Kuryshchuk – the editor-in-chief of the London-based magazine 1Granary – published on the 1st of March an open letter urging the fashion industry to take action and “to not be silent, use their platforms, and offer hands-on help”. Olya also states that “fashion is a trillion-dollar industry with gigantic cultural, economic, and even political influence”.*
The power this industry has should be used in the right way and for the right purposes. Vogue Ukraine also could not stay silent and on the same day demanded a call to action from the luxury fashion and beauty industry, calling on them to place an embargo on exporting their goods to Russia. So many brands responded to this, from high-end fashion to small independent brands, every single one of them made their contribution to help and support those in need.
How High-end Fashion Replies To The War
The global luxury giant Kering posted on Instagram, pledging to make a ‘significant donation’ supporting the thousands of refugees who have fled the country and are now displaced. Valentino, Prada, Chanel, Louboutin, Versace, Louis Vuitton, Balenciaga, Gucci – these are just amongst the most famous ones who have acknowledged the war in Ukraine and decided to donate and help raise funds for the Ukrainian refugees. Every maison posted on their social media channels to raise awareness and direct their fans' attention towards the war that is affecting the world. They have chosen to donate either to the United Nations Refugees Agency (UNHCR), to the International Committee of the Red Cross (ICRC), or other charitable organisations and bodies.
Independent Labels' Efforts Against The Conflict
Couture houses have both the resources and the influence to raise awareness and funds but this is always more challenging for small independent businesses. When it comes to serious subject matters, they will choose the right thing to do before anything else. Nanushka, a Budapest-based brand, has partnered with the Hungarian Charity Service of the Order of Malta to help refugees in need of housing, food, clothing and transportation. The CEO, Peter Baldaszti, said in an interview for Vogue that this is “a significant financial decision for a small label like ours but we are hoping for a quick solution so we can rebuild those relationships”. He also pointed out that they “respect the Russian people and their partners and know this is not their decision, but it is impossible to do business with Russia based on their moral values”.
These have been tough weeks for Ukrainians and all those affected by the war. It is with a heavy heart and great sadness that the situation is escalating more and more with every passing minute. It is even harder for those living in this brutality and fighting for their lives every single day. If there is even a simple thing that you can do to help out, do it. The only thing that is different between you and the Ukrainians right now is luck.
Fashions Finest A/W 22: The Collective with Sustainability and Diversity at its Heart
Written by Abigail MurphyA true and authentic show of diversity and inclusion were visible at the Fashions Finest Autumn/Winter 2022 London Fashion Week Event. Fashion’s Finest is renowned for showcasing the work of emerging creatives with a focus on sustainable design. On display was a range of unique and beautiful designs.
Ph. VR Agency
London Fashion Week Autumn Winter 2022, the fashion capital which nurtures new and upcoming talent, and this season at Fashion’s Finest was certainly no exception.
AKKA
Ph. VR Agency
The first collection to be showcased was the AKKA, the multi-award-winning brand founded by Montenegrin designer and architect, Aleksandra Dzakovic. As someone who previously gained her master’s degree in architecture, it is not a surprise that Aleksandra’s goal when creating her garments was to “critically examine the relationship between technology and tradition in the dressing culture.” Within the development of the collection, Aleksandra’s use of technology in the product design went hand in hand with ensuring that an entirely sustainable collection was created. Aleksandra uses advanced machines which lead to a reduction in manual labour, and garments are produced to order which erases all possibility of excess wastage in production.
In the AW 22, AKKA displayed a range of garments which were almost paradoxically, perfectly well structured whilst still holding a feminine elegance. The varying lengths and layers of the pieces are evidence of the skill which the designer has in cutting and pattern assembling. This is the skill Aleksandra needed when developing the modular pattern structure: a sustainable method which means if one part of the garment is damaged, it can easily be replaced with another.
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Valentina Lingerie
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Valentina Lingerie is a lingerie and swimwear collection designed by Valentina Grey. Valentina is a recent graduate in Contour Fashion, gaining a first from De Montfort University. The Valentina Lingerie “L'Amore” collection was displayed at Fashion Finest AW 22 with an array of delicate, sensual pieces which were a clear representation of confidence and diversity of modern women.
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Tribal Hotel
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Next up was Tribal Hotel, the sustainable fashion brand by Simona Veilande and “Miko” Rode. In their showcase, the pair showed a spectacle of a-symmetric, deconstructed garments. The contrasts of colours and textures used in the pieces accentuate the impressive design and indeed the tailoring required to produce such garments. In terms of sustainable production, Tribal Hotel use fabrics made mostly from silk organza, which the designers acquire from sample and left-over silk from Italian fabric produces, which ensures that the quality is never compromised.
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Toomey & Koko
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Kofo Jegede was born in Ile-Ife and grew up watching her mother and grandmother making their own Adire textile garments. From here, Kofo created Toomey & Koko which blends both her Nigerian and British heritage into beautiful garments made from reimagined Nigerian fabrics.
The collection includes tailored two pieces, structured blazer dresses, and strong but graceful bardot dresses and tops all shown in vibrant, eye-catching tones and prints. This collection perfectly encapsulates Kofo’s aim of showcasing her heritage.
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Carat 23 and Zarya Azadi
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Designs of true beauty were on display as Carat 23 and Zarya Azadi took to the runway. Zarya is a Kurdish model and designer who founded Dair Design. Zarya showcased her detailed collection with the Carat 23 handbags, the Dutch brand which produces the accessory with entirely vegan and vegetable tanned leather. Zarya’s designs were heavily eye-catching, with sequins and beads featuring often, but excellently fitting with the glamourous theme of the collection.`
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Milena Sayad Knitwear
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Clear talent was on show as Milena Sayad Knitwear showed collection. Milena claims that her brand is all about quality, authenticity and sustainability. In her production, Milena is also following the important conversation surrounding sustainable consumption, and only uses high-quality recyclable materials. Each month, a maximum of 10 pieces are made to ensure that waste is limited. The garments which were seen on the runway were exquisitely fitting and was a completely embodiment of the relaxed chicness which is only increasing in popularity. It is easy to say, the quality of this collection would be able to be seen from a mile away.
Snz Swim
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Founded in 2017 by Eli Wilson, Season Swim presented a minimalist take on swim wear at Fashions Finest with a colouful array of stunning sustainable bikini's.
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MA Student Collective
Following this we saw a Collective consisting of Seronga, Psych Apparel and Soleil Atelier. All three brand founders are currently studying MA Fashion Entrepreneurship and Innovation.
Seronga
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Seronga is a brand created by Precious Seronga, a Tanzanian artist who is currently based in London completing her master's degree. When moving here, Precious noticed a misrepresentation of her home country in the British media and made it her mission moving forward to focus her creations to represent the African continent in a more positive light. The Seronga collection displayed Precious’ beautiful designs, decorated with traditional beadwork by Tanzanian craftswomen.
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Psych Apparel
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Gaby Carruthers is the creator of the streetwear brand, Psych Apparel. They’re mission involves creating comfortable, expressive clothing whilst also being size inclusive and minimising waste as much as possible throughout production.
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Soleil Apparel
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Finally, a sophisticated and tasteful collection of eveningwear was shown by Soleil Atelier. The brand story surrounds the designer, Aditi’s, global travels and love for minimalistic and handcrafted inventiveness.
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Pretty Affluent
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Pretty Affluent was founded by the self-taught designer, Frances, in June 2020 when she had no background or experience in fashion. Now, only a year and a half later, Pretty Affluence has a line of both made-to-order, and ready-to-wear garments.
Frances made her fashion week debut with a collection of dainty skirts, blazers, and an amazingly put together layered tulle dress.
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Almara by Aruna Goud
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Almara by Aruna Goud showed a collection of classic couture offering unique, fashionable, and functional clothing. Aruna Goud, the brands founder, put on a show of elegant eveningwear, infused with her Indian heritage, whilst still placing creativity and quality at the forefront of the brand. Aruna chose vibrant, jewel like colours to show her designs, which created a visual spectacle on the runway.
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Midé
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And the final collection of the night, was Midé. Nigerian born Ayomidé, debuted her AW’22 collection appropriately named ‘Heart Felt’ at Fashions Finest AW’22. It is safe to say the brand exhibited a collection of dresses fit for a fairy-tale. It was the complete definition of femininity and elegance. Midé showed an array of handmade, premium quality, bridal-like dresses, which each were hand-finished in a way which ensured they glowed as they were worn down the runway. For the finale piece for Fashions Finest, Ayomidé showed an extravagant yet still effortlessly tasteful cherry red gown. The dress had intricate tulle layering, and a corset top which accentuated the silhouette perfectly.
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The event was warmly received by the audience, and the designers received an enthusiastic applause at the end of the brilliant show. This was a stunning way to end the great success of the Fashions Finest A/W 2022 London Fashion Week show.