A community favourite and skincare bestseller in Korea, Anua’s PDRN Hyaluronic Acid Serum, has arrived in the UK after taking online shops by storm.
About The Product: Anua’s PDRN Hyaluronic Acid Capsule 100 Serum
Already a bestseller at Olive Young, Korea’s largest beauty retailer, Anua’s PDRN Hyaluronic Acid Capsule 100 Serum has taken off online thanks to its jaw-dropping results and skin-loving ingredients like Hyaluronic Acid and Collagen. It is not only the #1 PDRN serum sold in South Korea, but is now the only one currently available at Boots in the UK (£20).
PDRN popularity started in clinics and quickly became a skincare sensation and viral TikTok topic. Anua made those powerful results available in a simple, everyday serum. Its Smart Capsule technology helps the active ingredients absorb deeper, delivering that "glass-skin" effect almost instantly.
The serum’s lightweight and fast-absorbing texture makes it perfect for layering two to three times at night for a mask-like effect, or blending into foundation for that sought-after dewy glow. Its formulation is gentle, effective, and suitable for everyday use, and helps maintain the skin's moisture barrier while providing its natural radiance, delivering long-lasting hydration for a healthy and luminous appearance.
What Is PDRN
PDRN is everywhere, from dermatologist injectables to daily skincare routines and viral TikToks, but do you know what exactly PDRN is?
PDRN is the short name for Polydeoxyribonucleotide and is a DNA fragment with a low molecular weight (between 50 to 1.500 kDa), usually extracted from salmon due to its similarity with human DNA. Its small molecules allow PDRN to penetrate skin layers and trigger the production of fibroplasts, the cells responsible for collagen production, the key to youthful, plump skin.
The use of PDRN has also been associated with tissue regeneration – that is where its history began. Before finding its popularity in the skincare industry, PDRN was studied in European labs for its application in regenerative and wound-healing medicine, to later land in dermatological applications with microneedling and, then, in convenient topical treatments for everyday use.
Do you want to try PDRN at home? Find Anua’s PDRN Hyaluronic Acid Capsule 100 Serum now at Boots.
