Can AI bridge the gap between fragrance shopping in physical stores and the online experience? A tech beauty company has taken on the challenge.
It is clear how AI is expanding its reach and potential with tools designed to simplify or perform many daily tasks, from writing an error-free formal email to finding your ideal foundation shade, all via your mobile. A tech-led beauty company has launched AI in the ethereal world of scents.
"The Fragrance Finder": AI To Support Online Beauty Companies
The Swiss provider of AI-driven e-commerce solutions, Skin Match Technology, addressed the critical challenge of replicating the in-store customer experience online, which can be particularly frustrating for independent business owners and beauty companies without a physical distribution.
Among product categories, perfume remains one of the most challenging products to sell online due to its inherently sensory nature. Without the ability to physically sample scents, consumers often hesitate to explore new fragrances.
Recognising the emotional and sensory nature of a fragrance was the main obstacle that Skin Match Technology had to solve. By leveraging AI and data-driven olfactory profiles, the company developed "The Fragrance Finder" with detailed visual representations of fragrance notes, enhancing product understanding and consumer confidence. This solution bridges the sensory gap between physical retail and e-commerce, helping customers confidently purchase new fragrances online.
“Visualising fragrance scents in e-commerce is the minimum standard for engaging online fragrance buyers,” says Estella Benz, CEO of Skin Match Technology. “Our goal is to increase new fragrance sales, not just replenishments. Consumers need guidance and visualisation tools to confidently purchase new scents online.”
Key Innovations Driving Fragrance E-Commerce in 2025
With the Fragrance Finder, the AI company has worked on key features that can promote and boost fragrance sales online while delivering an engaging and seamless shopping experience:
Scent visualisation: a first-of-its-kind feature that brings fragrance notes to life, offering consumers a clear and engaging understanding of a scent’s composition through AI.
AI-powered fragrance finder: a tool that helps users discover new fragrances based on their existing preferences, style, packaging preferences, budget, and occasion. Users can input an existing fragrance they love, then the system uses a database of over 9,000 fragrances and 931 distinct fragrance notes to cross-match it with the best alternatives.
Personalised gift finder: an essential tool for seasonal shopping that allows users to find the perfect scented gift based on the recipient’s favourite scents and preferences.
Is AI Ideal For Your Brand: Success Story
Skin Match Technology’s solutions are particularly effective for brands with fragrance ranges of +15 scents and for retailers looking to enhance their online fragrance offerings. The Fragrance Finder's ability to cross-match fragrances and personalise recommendations has proven to increase conversion rates by up to 30% during key shopping periods such as Mother’s Day, Father’s Day, Valentine’s Day, and Christmas.
Perfume retail specialist Import Parfumerie has successfully implemented Skin Match Technology’s solutions, including the Fragrance Finder and detailed fragrance note visualisations on product pages. Import Parfumerie has seen satisfying results, with 97% of users completing the Fragrance Finder test, demonstrating the tool’s ability to drive engagement and product discovery.
“The Fragrance Finder has been invaluable for both self-discovery and gift selection,” says Mario Laubi, Head of E-Commerce at Import Parfumerie. “It allows our customers to confidently explore new scents, leading to increased sales and customer satisfaction.”
The Fragrance Finder supports retailers and brands of all sizes in illustrating fragrance notes in a way that resonates with their customers, helping them find their new scent with a more intuitive and informed journey. AI tools can simplify daily life and transform how small businesses run.
