It started on the screens, then on the socials, and it carried on and on: influencers and celebrity influencers have been shaping our purchasing decisions for quite a long time, but the scenario seems to be changing.

De-influencing: the trend taking social media by storm is a real countermovement. If social media were your go-to place for shopping recommendations, now you will see the other way around but what does it really mean?

2023 is officially here. A new year brings with it new opportunity as we all set out our goals for the 12 months ahead. These opportunities extend to fashion brands, who are (or at least should be) primed to seize this moment and evolve their businesses by connecting with their ever-evolving consumer audiences.

Youtuber and Fitness Influencer, Meggan Grubb launches her latest collection with Oh Polly’s sister brand Bo+Tee to bring you this season’s hottest sportswear collab.

We're living in an age where celebrity status is no longer confined to traditional 'celebrities'.