RevitaLash® Cosmetics Introduces The Lash & Brow Facial in Collaboration with Shavata Singh
RevitaLash® Cosmetics, the physician-developed pioneer in lash and brow care, has launched a groundbreaking new treatment: The Lash & Brow Facial.
Do False Eyelashes Ruin Your Lashes? Tips Beyond The Myths
Falsies are a bit like magic: long, fluttery, curled to perfection. Pop them on and, abracadabra... false lashes instantly transform your face, adding length, colour and definition that would not be possible to achieve with a simple mascara. With these instant benefits there are some rumours but will they be true?
The ABCs of False Lashes Explained
Falsies: these beauty staples come in many shapes and styles but to choose the best one for you it is good to know the ABCs of false lashes.
ARDELL Brand Director, Jennifer Johnson, teaches us the False Lash ABCs because there is a B curl but also a C and a D...
The ABCs Of False Lashes
It is not just a matter of style, the ABCs of False Lashes is about the magic curvature of your falsies. When you find the right one, your false lashes will accentuate your eyes turning them into mesmerising magnets. Jennifer Johnson, brand director at ARDELL, is a real expert in falsies and she has shared with us the differences in curls and which one to choose to achieve a perfect look with the best lash fit.
J Curl Lashes
"J curl lashes are the straightest lash style, they mimic the slight curvature of most people’s real eyelashes, meaning they are ideal for creating a very natural effect. Choose J curl lashes for a subtle, conservative look that’s perfect when you don’t want people to know you’re wearing false eyelashes. They will still add plenty of gorgeous length and volume, just not much of a curl. Avoid if you have naturally downward-pointing lashes as they'll make your eyelids look heavier and your eyes smaller."
B Curl Lashes
"The B Curl style is long, doll-shaped lashes for an eye-opening effect. Best for deep set & almond-shaped eyes, they provide a gentle uplift that subtly opens up the eye. If you curl your eyelashes on a daily basis, choose B curl lashes for a natural look that will match the shape you’re used to."

ARDELL Extension FX B Curl Lashes, Superdrug £6.49
C Curl Lashes
"C curl lashes provide a fabulously uplifted curl that gives you a wide-eyed gaze without crossing over into being overly dramatic. They have more of a ‘flick’ than the B and J curl types. Although the shape and thickness of the overall strip can make them look either more natural or more striking, in general, C curl lashes are a great ‘in-between’ choice that works well for both day and night and are universally flattering."

ARDELL Extension FX C Curl Lashes, Sephora £6.99
D Curl Lashes
"D curl lashes are for when you’re craving total drama. They really define and open up the eyes, thanks to their deep, upward-sloping curl. This is the perfect curl choice for glamorous photoshoots and nights out when you want your eyes to make an unforgettable impact. Avoid if you have deep-set, hooded and ‘droopy’ eyes, since the tight curl can end up brushing against the upper eyelid, which can be quite annoying."

ARDELL Extension FX D Curl Lashes, Superdrug £6.49
U CURL LASHES
"A more extreme version of D curl, U curl lashes get their name from their practically 180° curvature. There will be no mistaking these for natural eyelashes – they’ll make your eyes pop for sure. They're particularly flattering on monolid eyes, but should be avoided if you have deep-set, hooded and ‘droopy’ eyes, for the same eyelid-irritating reason above."
L CURL LASHES
"L curl lashes sometimes get described as a ‘Barbie’ curl. Unlike all of the eyelash curl types described above, L curl lashes begin with a horizontal section and then curve sharply upwards. They are a better choice for achieving a glam, wide-eyed look for those with monolid, hooded, deep-set, and 'droopy' eyes."

ARDELL Extension FX L Curl Lashes, Superdrug £6.49
A gentle flick or a dramatic curve - now you know the ABCs of false lashes and which magic letter to look for.
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Say I do to Lola’s Lashes…
With wedding season blooming, Lola's Lashes has a reminder for all of you waiting for the big day. Do not forget a small but important "accessory" that can literally transform your bridal look: your false lashes.
Autumn/Winter 2021 Lash Trends: What Can We Expect?
Autumn and winter might not be quite as highly anticipated by some of us as the summer months, but let’s all take a moment to appreciate those cosy vibes - thick jumpers, hot chocolate, spiced candles and lovely homemade soups with crusty bread all really hit the spot!
Just like in high street fashion stores and in cosy little coffee shops, the mood changes in the lash industry when the season shifts, and what was trending in the summer becomes a distant memory.
To help you prepare for the shift in season, we’ve put together our top 3 autumn/winter eyelash extensions trends, so grab your pumpkin spiced latte and your thick woolen socks, and let’s get cosy for a minute…
Kim K Styling
Okay, okay - this one isn’t exactly news, it’s ALWAYS on trend to have that coveted and sexy spiky finish. If you haven’t tried it yet, this is absolutely the time to do so! This lash styling can be applied to any lash map, so if you have one client who needs a Dolly style, and another who favours a Cat, both can still have a Kim K set!
To add the spikes to your lash set, use Flat Lashes or closed fans and apply them at regular intervals throughout the set! This video goes into more detail about how exactly to map a Kim K set!
Brown Lashes
Often overlooked, a chocolate brown lash set is to autumn/winter what florals are to the spring. Brown lashes are the most complementary for our very fair clients so you may already be accustomed to them, but if you’re not, now is the time to try something new!
Chocolate brown lashes give your look an extra layer of luxury, and a little bit of softness without taking away any of the drama from your lash set!
Unsplash
Coloured Lashes
As much as we love a cosy vibe in the autumn/winter, we can’t overlook the fact that those cosy evenings by the fire are swiftly followed by the party season! Whether you’re looking for a fun look to go alongside your bonfire night plans, or something even more out there and eye-catching for new year’s eve, there is a colour and style for you!
It might seem odd at first to opt for coloured lashes when we’re so used to seeing black lashes, but there is so much you can do with a tray of coloured lashes! Maybe you just want a few volume fans on the bottom layer to give you a little pop of pink, perhaps you want to go all out with an electric blue set - you can even make your Kim K spikes with coloured lashes in a closed fan - the only limit is your own imagination!
Unsplash
Wet Lashes
Finally, the rise in popularity of the wet lash look isn’t likely to stop throughout the colder months. ‘Fresh out the shower’ glam made popular by the likes of Kim K’s 2019 Met Gala look and Megan Fox’s 2021 VMAs look proves just how on trend this overall aesthetic is. It screams effortless glamour.
The growing demand for the wet lash look is seemingly a nod to this trend. Closed volume fans create a spiky texture, creating the illusion of darker, fuller looking lashes - similar to the added depth given to natural lashes when wet.
We can’t wait to see these lash styles flourish as we move into autumn/winter 2021!
