The Paris Haute Couture Fashion Week live a fairytale woven with Kazakh designs with NUR SHAH's "Lune d’Or" Spring/Summer 2024 collection.

Once upon a time, Altyn Ay was a princess, the spoiled younger daughter of the creator of Heaven. Her beauty was illuminated by the light of the moon whose name she bore, and the shine of the stars was reflected on her eyelashes. Her laughter resounded in the sky in a thousand melodic echoes, she was always so cheerful and beneficent.
Her favourite game was playing swing on the moon. At nightfall, Altyn Ay was going to earth to play with the little girls, to help them fall asleep, leaving them generous gifts such as pearls, diamonds and emeralds.

Since then Altyn Ay – Golden Moon – has been revered as the symbol of beauty and fidelity to the traditional feminine virtues of Turkic culture.

About Lune d'Or S/S 2024 Collection: The Concept

The inspiration for NUR SHAHs Spring/Summer 2024 Couture collection is a magical fairy tale, enveloped in the enchanting breath of the Orient, adorned with original Kazakh designs. The designer visited Paris last Summer and was inspired by the chic and elegance of French culture and architecture. The idea came to mix these French inspirations with Kazakh handmade know-how.

This unusual symbiosis between European culture, Kazakh traditions and Eastern art has made it possible to create outfits in which every woman can feel like a true queen!

About The Collection: Sartorial Touches

Velvet, jacquard and chiffon are Nurzhamal Nurpeisova's preferred materials, which are adorned in "Lune d'Or" with rich handmade embroidery. The original prints are created in Nurshah’s atelier as a variation of the popular Oriental "Paisley" print, in which the designer has woven traditional Kazakh ornaments.

About The Designer: Nurzhamal Nurpeisova, Founder Of NUR SHAH

For designer Nurzhamal Nurpeisova fashion was an early and lasting love, her true love. At the age of 8, she started collecting clippings from fashion magazines and crafting dresses for her sisters out of her mother's fabric. Her talent faced the adversity of her parents but her stubbornness earned her a degree from the Moscow School of Design and Art until the making of her dream in 2001, when she opened her first atelier.

"Lune d'Or" is a living embodiment of the generous and beautiful soul of the Kazakh people and their love for world art heritage.

Visit NUR SHAH online and on instagram to immerse yourself in a rich and ancient world of beauty.

Credits Courtesy Of Méphistophélès Productions