Lingerie

Thursday, 18 April 2024 17:21

Peachaus Launches Its Latest Collection With Empowering Film

Comfort in your own skin is at the heart of sustainable and ethical lifestyle brand Peachaus, which vehicled its message and promoted its latest collection with an inspiring storytelling experience: Naked Talks.

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Thursday, 14 October 2021 16:17

Elisha Quarman SS22

Recent graduate, Elisha Quarman, showcased her final year project at Fashions Finest LFW event.

Having studied Contour design for 3 years at De Montfort University, Leicester, the only UK university to have this specialisation, she became interested in lingerie and the potential of leather as an intimate material.

The structure and the material of the designs are intended to empower women through lingerie.

ELISHA QUARMAN SS 22 FF Joanna Mitroi Photography0920 result Photographer Joanna Mitroi

Quarman also plays on the conventions of lingerie through incorporating historical Chinese symbols. She says that the figurative symbols she incorporates into the leather material hints at the history of desexualisation of women in China. Collating the contours of lingerie, the fetish material of leather, and a historical context of desexualisation, Quarman subtly challenges the material history of women’s global battle with oversexualisation and desexualisation.

www.instagram.com/elishaquarmancontour

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Thursday, 30 September 2021 16:39

Oola - What The Fuller Figure Deserves And Demands

Style or comfort, we often have to choose one or the other when it comes to great fitting plus size underwear.

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Monday, 03 August 2020 20:06

Eats Lingerie Launch Blue Cherry Collection

Eats Channel is an all-video social media phenomenon with hundreds of thousands of viewers watching the world’s hottest social media Influencers indulging in their favourite food. Add the Legendary music video director Chris Applebaum who has had over 30 Number 1 videos on MTV from Rihanna, Jay-Z and more.

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Tuesday, 23 June 2020 14:30

Eats Chanel Lingerie

“Regardless of how something looks on the hanger, it’s the moment you own your look that the camera sees someone at their confident best and with that, our goal to create the sexiest lingerie brand in the world began.” Chris Applebaum, the Director of Eats.

The Eats Lingerie became available in June, exclusively via the Eats Lingerie online store. The debut collection, Black Cherry comprising of a bra, garter belt, g-string and pasties is crafted from luxurious black eyelash lace, soft satin trims and finished with the utmost attention to detail with glossy gold hardware and bespoke Eats-themed cherry charms.

In a statement Chris Applebaum, the Director of Eats said:

“I know the idea of launching a lingerie brand may seem to have come out of left field, but the genesis of this project was borne over 2 years ago. While I have always loved working and featuring other brands on our digital media platforms, sitting behind the curtain listening to girls in the Eats wardrobe room, I would hear feedback about everything and – especially with lingerie. The #1 criteria for feeling like you own it was FIT. A lot of bras looked amazing but could not be more uncomfortable. A ton g-strings look very creative but neglect to consider how the waistline could be altered to elongate the legs or flatter the booty by how it’s framed by silky, gentle straps.I was fortune to hear what made each girl feel their best and knew that if they felt great, they owned it."

"I have worked closely with our designers throughout the creative process which is why there are certain design elements to Eats Lingerie which won’t be seen on other labels.First of all: FIT. When girls put on our lingerie, we want them to KNOW they look their best and therefore feel their best. Secondly, each Eats Lingerie set will be adorned by a tiny gold Eats-themed charm. The first reflecting the confident, sexy and whimsical nature of the brand: cherries! Lastly, we want everything to be maximum SEXY all the time. This means demi cup bras, lots of exposed booty so we see more skin, translucent and lace fabrics so we can amp up the sexy factor even more. But – most importantly – lingerie is intimate, so we want your experience with Eats Lingerie to feel personal.”

In order to create the most exclusive experience possible we are producing each collection in strictly limited numbers with less than 300 sets available at a time. Because not just any model can become an Eats girl – we wanted our line to feel similarly special and rare.This will also ensure that the consumer knows that not everyone will be able to buy the same thing as them, it’s a special luxurious piece they will want to hold onto forever.”

Chris Applebaum is an LA-based Creative Director best known for Paris Hiltons Carl’s Junior Super Bowl campaign and Rhianna feat. Jay Z Umbrella music video. Applebaum has had over 30 Number 1 videos on MTV from Rihanna, Jay-Z, Hilary Duff, Britney Spears, Usher, Celine Dion, Miley Cyrus, Demi Lovato, Selena Gomez and more.

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