Brow expert Fides Baldesberger sees "invisible brows" as a popular trend this Autumn. Learn how to master Jenna Ortega's look with just a few products.
Jenna Ortega just debuted bleached eyebrows, also known as "invisible brows", in recent promotions for the second season of Wednesday. This is a trend that eyebrow expert and founder of Rubis Tweezers, Fides Baldesberger, predicted off the back of LFW A/W24, and sees as a big hit this Autumn/Winter season:
"Now that Jenna is sporting the look, it's clear bleached brows are no longer runway-only. As we transition into autumn’s softer, more muted aesthetic, one emerging beauty trend worth spotlighting is the rise of "invisible brows" – a deliberate, high-fashion move toward minimalism and ethereal elegance. Invisible brows feel like the next evolution of the Y2K wave, reminiscent of early runway looks from designers like Alexander McQueen and John Galliano."
Fides continues: "This look is not about neglect; it is about playing with contrast, highlighting bone structure and allowing skin and eye makeup to take centre stage. Think futuristic, ghostly glamour that pairs beautifully with autumn's earthy palettes and dewy complexions. The look particularly flatters those with strong bone structure or defined eyes, as it draws attention upward and allows facial features to pop in unexpected ways."
How To Recreate The "Invisible Brows" Without Bleaching Your Eyebrows
"Invisible brows" is a transformative trend, but you do not have to bleach your eyebrows to try this trend. There are simple and easy-to-wear ways to embrace this aesthetic without fully committing.
You can recreate the "invisible brows" look by using lighter brow shades with pencils and shadows. Concealing brows using a tinted brow gel, glue stick and concealer, or lightweight foundation creates a muted effect for editorial-inspired looks. Simple tweezing to shape natural brows can leave a more natural and barely there brow finish, without adding makeup. For those experimenting with this style, using a brow gel can help keep them neatly groomed, even as you lighten them.
A high-precision tool, like the Rubis Classic Slant Tweezers, helps maintain definition and shape, which is crucial for making this look wearable in real life. Tinting brows one or two shades lighter, especially for blondes or redheads, gives a whisper-soft version that pairs well with minimal makeup. For deeper skin tones, clear gels or lightly tinted pomades can soften the brow without washing out the face, keeping balance and harmony.
Must-try Tools And Makeup For The "Invisible Brows" Look
Rubis Classic Slant Tweezers
A good pair of tweezers will last for many years. The Rubis Classic Slant Tweezers (£27.99 on Amazon) are handcrafted in Switzerland and made from high-quality stainless surgical steel. They are checked by both eye and machine to ensure quality standards and are ergonomically shaped and perfectly sprung to ensure ease and effectiveness.
Glow For It Brow Growth Serum
The "invisible brow" does not invite you to get rid of your eyebrows. You can take care of them with Glow For It Brow Growth Serum (available at a retail price of £30 at Boots). This eyebrow growth serum has a prostaglandin-analogue-free and vegan-friendly formula, approved by the Vegan Society. With constant use at night, it promotes fuller and thicker brows.
Revitalash Hi-Def Tinted Brow Gel in Clear or Soft Brown
Style your brows with a brow gel, clear or in a soft, such as Revitalash Hi-Def Tinted Brow Gel (£33, online at FacetheFuture). This styling gel is a semi-translucent mineral tint with a water-resistant, flexible and buildable formula.
Sigma Beauty Color + Shape Brow Powder Duo
For a customisable look, you can try Sigma Beauty Color + Shape Brow Powder Duo (£19, online at FacetheFuture). A sleek compact with two mixable shades with light-to-medium coverage.
Fides notes how: "With Jenna stepping out as the ultimate poster girl for the look, it is clear: invisible brows are no longer just a runway fantasy. Moreover, this trend is not about erasure; it is about shifting the visual narrative and inviting people to rethink how brows function in a look. They are no longer just facial frames, they are statements in their own right, even when barely visible."
