A collection made of excess and deconstructions, which speaks loudly about individuality, music, art and culture. KIDILL's A/W24 collection is an ode to punk.
At the news of the passing of Jamie Reid, British artist of the Sex Pistols' infamous covers and logos, Hiroaki Sueyas commented “the loss of something I believed would be in experience somewhat eternally is like a void, he was a stranger, but he was also portraying me. Even though Jamie and the other remarkable figures who created early punk have left us, it is our duty to ensure that the essence of punk, which has influenced our time and our people in countless ways, stays alive. I would like to offer my condolences inimitably”, declaring that 'they are eternal’.
About KIDILL's A/W24 Collection: The Concept
The Autumn/Winter 2024 collection imagined by KIDILL is a genuine understanding and representation of punk as a culture and a way to represent oneself unapologetically. Artistic director, Hiroaki Sueyasu, says that sometimes a completed style runs the risk of becoming the object of iconography, of being reproduced, consumed, and becoming reduced to a formality over time. On the other hand, he is convinced that stylised/conventional beauty will absorb the diversity of the trends and will live on into the future while being reduced to the present. The preeminent theme for the Autumn/Winter 2024 collection is not the simple destruction or denial, but the positive energy of those who live in the same era continuing to reboot the “punk”.
About The Designer: Hiroaki Sueyasu
From Fukuoka to London, fashion designer and artistic director Hiroaki Sueyasu internal link to started by disassembling vintage clothing and breathing the British punk atmosphere of his time. Back in Japan, he founded KIDILL and poured into his brand streams of inspiration from classic London punk to hardcore punk, post-punk to grunge he encountered in the 1990s. Sueyasu has collaborated with artists and designers of the likes of Public Image Limited, Sheila Rock, The Damned, Siouxsie Sioux, Peter Murphy, Jamie Reid, and Winston Smith.
KIDILL's A/W24 Collection: Sartorial Touches
KIDILL's collection, with its DIY-inspired embellishments, prints and jacquard weaves by Japanese artisans, is an exploration of the intersection of early punk classicism and modernity in design, silhouette, and the essence of detailing. Sueyasu dares the praises of "punk" through an array of excessive destructs, reviving of FOSTEXGARMENTS MA-1s, ripped denim, and vintage-washed-out cut-and-sewns/t-shirts/ tops.
The direct message of this season’s KIDILL collection lies in the basis of the half-century history of punk with its unchanging identity and attitude, it is no longer for only a specific group of people. Punk has long since departed from the insularity interpreted from its appearances/looks but has been inherited by many as a spirit of protest and rebellion of their own, driving the evolution of a modern, independent culture, and becoming a value system that respects individuality through freedom and expression. Sueyasu's return to the roots is a channel of its origins, proclaiming the rebirth and renewal for KIDILL. “As a matter of fact, my initial impulse and resistance remain the same. I am just simple."
Jump back to the glorious punk time with KIDILL online and learn more about the designer's concept.
