Drawing from the poetic allure of the ocean at dusk, RAY CHU SS26 embodies strength, sustainability, and cultural depth. With shimmering “blue tears” as its muse, the collection transforms fashion into a dialogue between resilience and design innovation.
Sculptural Silhouettes and Crystal Embellishments
At the heart of the season lies RAY CHU’s signature suiting, redefined with structured shoulders and cinched waists that create striking proportions. The Twist-Detail Asymmetric Evening Maxi Dress glimmers with Swarovski® crystal embellishments, layered textiles, and advanced bonding techniques. Each piece captures light with dynamic brilliance, transforming wardrobe staples into editorial statements.
Sustainability at the Core of Design
The RAY CHU brand continues to prioritize eco-conscious craftsmanship, introducing:
• Upcycled plant-based fabrics for modern luxury.
• Mint-scented textiles for multisensory impact.
• Cooling crystalline ice plant fibers for breathable T-shirts.
• Delicate lace, trims, and chain detailing for refined texture.
Each garment is proof that sustainability and innovation can coexist seamlessly in contemporary fashion.
Bold Colours and Artistic Collaborations
SS26 paints a vivid colour palette of fiery reds, cornflower blues, and vibrant lemon yellows. In partnership with artist Peng Cong, prints explore microscopic and macroscopic views of oceanic life—reflecting transformation, ecology, and adaptability. These designs balance editorial edge and daily wear, reinforcing the brand’s ethos of gender fluidity and inclusivity.
Eyewear Collaboration with Victor Wong
This season also unveils RAY CHU’s first eyewear collaboration with Victor Wong. Combining Wong’s iconic “W” frame with CHU’s bold use of colour, the collection features:
• AI-powered cutting and 3D craftsmanship for sculptural silhouettes.
• Interchangeable flower accessories inspired by twilight coastal scenes.
The result is a line of eyewear that merges avant-garde artistry with functional elegance, delivering a highlight of the SS26 runway.
Playful Storytelling with TENGA Japan
Continuing his tradition of cross-industry collaborations, RAY CHU partners with TENGA Japan for statement designs echoing ocean waves. The cheeky slogan “Spill the T” infuses humor into the collection, with bold prints and textures inspired by TENGA’s iconic forms. This partnership redefines fashion as both playful and provocative, aligning with TENGA’s mission of enriching happiness worldwide.
Redefining Contemporary Fashion with Purpose
With SS26, RAY CHU reaffirms a mission to merge storytelling, sustainability, and progressive design. The collection invites global audiences to embrace emotional depth, gender fluidity, and environmental responsibility, reshaping the future of sustainable luxury.
Explore the RAY CHU SS26 Collection and experience a new era of ocean-inspired sustainable fashion.
